About

Share on InstagramShare on YoutubeShare on TikTokShare on X (Twitter)Share on LinkedIn

Pop of Marketing is the bridge between stuffy spreadsheets and a personality hire. We know creatives, we know lifestyle entrepreneurs, and we know CEOs. Leveraging the agility of a start up with tried and true systems, we solve the one problem everyone has: not enough time in the day.

When you need exceptional talent, but not a full time CMO — a Pop of Marketing is the exact fix.

Hey, I'm Ruth!

Founding Pop of Marketing started with my need to get direct to consumer best practices in the hands of my first love — the wedding industry.

Since then, I've improved brands in industries from pets to SaaS to supplements and everything in between.

I'm the contact and consultant you'll work with unless we need a niche expert from my team of partners and collaborators. I'll care for your customers like my own.

Book a Convo with Ruth 🎉

Hey, I'm Ruth!

Founding Pop of Marketing started with my need to get direct to consumer best practices in the hands of my first love — the wedding industry.

Since then, I've improved brands in industries from pets to SaaS to supplements and everything in between.

I'm the contact and consultant you'll work with unless we need a niche expert from my team of partners and collaborators. I'll care for your customers like my own.

10 Things Most People Don’t Know About Me

  • A/B Tests are my love language!
  • Traveling finds me — I'm probably working from a desk that is not my own as you read this.
  • As a native Floridian, I've lived all over the state and spent 4 great years at UCF. Go Knights!
  • I wish I would have created and founded Canva...
  • Consumer insights led me to facilitating taste tests for Fortune 500 companies inside a theme park.
  • Getting an MBA was inspired by a Veteran (guest speaker) in one of my high school history classes.
  • I find myself on Zazzle more than the average person...
  • Shows I watch: Shrinking, High Potential, Big Brother, 1923+, Summer House, HGTV
  • Project management is a top tier pastime. Color coded Gantt chart anyone?
  • Hostess at heart. Ever wonder who reads those coffee table books about place settings? That's me. 🤤

10 Things Most People Don’t Know About Me

  • A/B Tests are my love language!
  • Traveling finds me — I'm probably working from a desk that is not my own as you read this.
  • As a native Floridian, I've lived all over the state and spent 4 great years at UCF. Go Knights!
  • I wish I would have created and founded Canva...
  • Consumer insights led me to facilitating taste tests for Fortune 500 companies inside a theme park.
  • Getting an MBA was inspired by a Veteran (guest speaker) in one of my high school history classes.
  • I find myself on Zazzle more than the average person...
  • Shows I watch: Shrinking, High Potential, Big Brother, 1923+, Summer House, HGTV
  • Project management is a top tier pastime. Color coded Gantt chart anyone?
  • Hostess at heart. Ever wonder who reads those coffee table books about place settings? That's me. 🤤

Case Studies & Samples

Rick's Dog Deli

Lead Gen Strategy • Landing Pages • Meta Ads • Email

Cost Per Cold Lead

$11

CPA

$199.55

ROAS

$4.88

Perfect Wedding Shows

Brand Strategy • Ticket Sales • On-Site Media

Attendance

Increased 365% (From 300 to 1,400)

CPA

Reduced by 60% (From $23 to $9)

Brand Strategy

Revitalized sales funnel and visual identity

Repositioned as leading local event

Super73

Email & SMS Strategies

Open Rates

Average 45.75%

Revenue Per Send

$8.90

SMS Conversions

3% Conversion Rate

Email Copy, Design, and Development

There's only about a thousand more of these. 😉 Request a mockup at your free strategy session.

Grab the double-your-sales checklist now
(see results asap)

Grab the double-your-sales checklist
(see results asap)